a study of the island and its clubbing culture
VIRGIN covers the phenomenon known as
party central, where people
from all over the world come together to party through the hours when ‘normal’
people sleep, work, and go about their daily routine.
do not let daylight rip them apart or shatter the dream world they have
created: nothing ruins their nightlife personas. The parties continue
well into the afternoon, or around the clock if you wish.
Las Vegas are frequent and it is easy to understand why: the concept of
a small island providing endless entertainment outlets is just about as
outrageous as building an adult Disneyland in the midst of the Nevada
Fulfilling peoples’ fantasies is what
Ibiza’s nightlife is all about.
Everything sets the stage to attain something not possible or hard to
come by in daily life.
Hence the spectacles, the lavish surroundings,
and the music: shows and dancers, the most amazing sound and DJs, magic
VIP areas raised high above the masses, looking out over the sea of
people packing the dance floor (which might be filled with foam or
water) full to the brim.
Such hedonism, decadence and
debauchery; it is
not easy to top the atmosphere in the clubs, the giant masses of people
and heart pounding music from mega speakers and sound systems.
clothing choices, appearances, and personalities are altered to cope
with the island: people act out and dress up the way they have always
wished they could; fantasies come alive.
It is, to say the least,
pure magic! There is nothing, no place like it.
Although the summer inhabitants might be separated by demographics, such
as age and income level, they are all young at heart, dying for a bit of
true fun, heart-pumping beats mixed by great DJs, mythic fantasy
settings, extravagance and debauchery; an environment free from the
pressures of ‘normal’ life, free from routine and the sometimes mundane
reality of things.
Why people go clubbing, consumer
behavior, situations that can occur within the layers of people who
staff such establishments and other issues are touched upon.
This book, written by
was originally presented as her Master’s thesis, and is a good inside account of nightlife
as a pure service industry, from the perspective of an employee within
the epicenter of the party-scene.
has over 10 years of nightlife experience; her career started when
friends and owners of a gallery/art space for mostly graffiti art, in
the Venice Beach area (California), called to ask if she could fill in
for their bartender who had just gotten arrested 2 hours before one of
Shortly after, she was taken under the wings of Mark
Benecke, the notorious former doorman (and “most hated man in New York”)
of Studio 54 in its heyday.
After a few years working as a party-PR in
Paris, she embarked on her Ibiza adventure.
When it comes to clubbing she’s just about done it all from hostessing,
bartending, and serving tables to managing clubs and event promotions.
her study, to understand all ins & outs of the
magic of the night, she
was looking for the Mecca of nightlife, wanting to study the extremes
from the inside.
Of course she found,
worldwide reputation of ‘anything goes’.